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Trends to watch this Easter

 

Easter is the make-or-break event of the first half of the year and marks the peak of springtime shopping. But with squeezes on consumer finances, what can we expect from Easter 2023?

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Black Friday - a welcome boost

 

Performance was better than expected, despite low expectations set by analysts and the press. Consumers took advantage of early November deals and switched to shopping instore, buying money-saving items.

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Is Black Friday discounting still a big deal?

Black Friday is less than a month away, with many retailers having set their plans months in advance. But against a backdrop of a constantly changing macro-economic environment, the question of price discounts as a valid tactic is a hot topic. Would retailers be better advised to protect margins rather than sales volumes?

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The ever-growing threat of the discounters

Consumers are more and more turning to the German discount supermarkets, Aldi and Lidl, as a way to save money on their weekly food shop, due to the cost-of-living crisis. Reward’s payments dataset of over 10M UK cardholders allows us to track how consumers are switching their grocery shopping habits.

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What can we learn from the summer of travel chaos?

This summer we saw newspaper headlines covering the chaos at airports as holidaymakers tried to get away.  Now that we've put summer behind us we're sharing our reflections on how consumers behaved across the summer holiday period, and our projections for what's going to happen next.
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